New Oriental Formed a New Brand KIDS+ to Implement Early Childhood Education Initiatives

By jmdedu

09:20:00, Nov. 3, 2020


The brand is a new strategy for New Oriental to make more efforts in the early childhood education sector, integrating all the Group's high-quality education resources for kids.

New Oriental Group’s early childhood education brand KIDS+ debuted at the 78th China Educational Equipment Exhibition, which was held from October 23rd to 25th in Chongqing. 


According to New Oriental, KIDS+ provides children from 0 to 8-year-old with education products and services. The brand is a new strategy for New Oriental to make more efforts in the early childhood education sector, integrating all the Group's high-quality education resources for kids. 


In the exhibition, KIDS+ displayed its first online AI children English learning product BOBO English, which is developed based on an evaluation model co-developed with MobLab. Plus, several educational boxes covering different topics were also exhibited.


Since the beginning of this year, New Oriental has carried out a series of business adjustments and strategic layouts, such as the establishment of an Internet product technology center and a university business department, as well as the brand launch of the “New Oriental University Student Learning and Development Center” and “New Oriental International Education for Primary and Secondary School Students”.


Source(s): jmdedu

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