New Oriental Formed a New Brand KIDS+ to Implement Early Childhood Education Initiatives
09:42:00, Oct. 29, 2020
According to New Oriental, KIDS+ provides children from 0 to 8-year-old with education products and services.
New Oriental Group’s early childhood education brand KIDS+ debuted at the 78th China Educational Equipment Exhibition, which was held from October 23rd to 25th in Chongqing.
According to New Oriental, KIDS+ provides children from 0 to 8-year-old with education products and services. The brand is a new strategy for New Oriental to make more efforts in the early childhood education sector, integrating all the Group's high-quality education resources for kids.
In the exhibition, KIDS+ displayed its first online AI children English learning product BOBO English, which is developed based on an evaluation model co-developed with MobLab. Plus, several educational boxes covering different topics were also exhibited.
Since the beginning of this year, New Oriental has carried out a series of business adjustments and strategic layouts, such as the establishment of an Internet product technology center and a university business department, as well as the brand launch of the “New Oriental University Student Learning and Development Center” and “New Oriental International Education for Primary and Secondary School Students”.